Sept. 26, 2019 – I am honoured to be one of the Panellists for the Economic Forum 2016 hosted by Management and Science University (MSU).

I have two (2) Take-Away points to wrap-up:

  • Most Startups failed because they solve problems that no one has. Thus, it is important to get the product-market fit as soon as possible. Build an MVO (Minimum Viable Product) using Lean Startup approach i.e. Build, Measure and Learn – reiterate the process until you get the perfect product-market fit.
  • As a Startup you might have all the resources, funds to do extensive above outbound marketing (TV Ads, Billboards, Newspaper, etc). Thus, use the power of digital Social Media channels as your Inbound-Marketing strategy. Try all the Social Media channels and find what’s best for you. If you want to know more how I build my Influence as an IoT Thought Leader, please check the slides below:
You can download the Slides “From Zero to Though Leader” by Dr. Mazlan Abbas
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