In order to build an IoT product that provides continuous, recurring value requires strategic planning and a focus on solving the right problems and the pain point in your business. According to a Cisco survey, over 60 percent of respondents admitted that they underestimated the complexities of managing their own IoT initiatives. Even more alarming, the same survey also found that 75 percent of self-initiated IoT projects were considered a failure. The video below shows the four key steps in taking their connected products to market.

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